An Insight Into Copywriting

by

Derrick Wilcox

Copywriting, whether it is for a blog post, email, article or anything else is a skill that can be learnt through practise and tuition, usually a mixture of both.

If you already consider yourself as a reasonably good writer, i.e. you can write either stories, good letters or perhaps you have even had a go at press reviews then the additional skills required to write good copy shouldn\’t be too difficult to master.

The main ingredient of good copywriting for marketing purposes, is to write in such a way that the words you have written convince the reader to buy the product you are writing about.

To perfect this skill, and it is a skill, takes time. As with most tasks in life, the more you do something the more proficient you become at it. Very few people would be able to sit down with a piece of paper and a pen, sorry, a laptop or PC, and write good copy that will sell something at the first attempt. Copywriting is a lifelong learning skill, you will never know all there is to know, but the more you do the better you become. I personally try to write something every day, either an article, a review or a blog post.

I know when I first started writing copy, and I considered myself to be a reasonable writer, I sat for endless hours staring at a blank computer screen, suddenly I just didn\’t have a clue what to write. It must have taken me six months of reading books, buying various courses and reading endless articles written by others, before I could put a, something like decent, article together. Five years on I still don\’t consider myself to be very good at it, although my efforts of today are far superior to what they were then.

A first class book, well worth paying a few dollars for is The Copywriter\’s Handbook, A Step-By-Step Guide To Copywriting That Sells, written by Robert W Bly. I have learnt a lot from this book and would definitely recommend it. Please note, I\’m not getting any sort of commission for recommending it! I just think it\’s a good book that might be of value to the copywriting beginner. The book is a good introduction to the various types of copywriting you may be required to do, be it advertising for different products, direct mail or web content.

There are many copywriting tutorials available by searching Google, some free, some you have to pay for, some good and some not so good and some absolute rubbish.

As copywriting is, in my humble opinion, probably the most important skill you are going to need , I think it\’s well worth while spending some time to learn that skill.

I don\’t think that a website full of the latest flashy graphics and lots of pretty animations will ever outdo a well written piece of copy, I\’m not saying that pages of well written copy will sell your product, they probably won\’t, but a sensible mixture of both good graphics and well written copy probably will. Sometimes, it\’s just a few simple words written in a particular way that will make you an awful lot of money.

I hope this short piece on copywriting has helped you. Remember, Rome wasn\’t built in a day, I am the first to admit that I still try to learn something new about internet marketing every day, whether it\’s writing skills, marketing or just new computer skills.

I will never stop learning.

Derrick Wilcox A retired man enjoying his life in the beautiful surroundings of The Royal Forest Of Dean in the UK whilst spending a few hours a day running a successful internet business. To find out more about running your own internet business and FREE webinar training visit http://www.internetmarketerschoice.com

Article Source:

ArticleRich.com